This is an illustrative re-branding of a previous project. Directly underneath the poster below, you will see the "before" results, followed by the "after". The goal for this project, as a whole, was to create an event and all of it's signage. I chose to create a music festival geared towards young adults. The first go at branding was incredibly rushed and without any direction (as I'm sure you can tell). Going at things a second time, I made sure to pick a target audience, create cohesion between typeface and illustration, and was able to properly convey the atmosphere/feel of the event.